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Q1 Recap
Foobar Inc. closed Q1 2026 with $482K in paid media spend driving 24.7K conversions at a blended ROAS of 3.42. Volume grew steadily through the quarter as the Spring Launch creative refresh landed in mid-February, with Search and Retargeting carrying the highest ROAS while TikTok delivered the most efficient top-of-funnel reach.
Geographic concentration remained heavy in California, Texas, Florida, and New York (combined ~45% of conversions), suggesting headroom in mid-tier metros for Q2. Recommended next steps: shift 8–10% of TikTok budget into Retargeting, expand LinkedIn B2B Pipeline spend on the back of its 4.1 ROAS, and run a regional creative test in the Midwest to lift conversion density outside the coasts.